To meet the challenges of recruitment and retention, many higher education institutions engage in the practice of enrollment management.  Enrollment management integrates the areas responsible for admissions, funding, and student success to meet institutional goals.  Often, institutions will create a Strategic Enrollment Management (SEM) plan to communicate goals and objectives to all the campus stakeholders.  

This site offers resources for MACRAO members who are involved with SEM planning or just want to learn more about the process.  The Strategic Plan Samples section presents several versions of SEM plans used by a variety of institutions.  They show different ways that a SEM plan can be crafted and can serve as a starting point for institutions looking to create their own SEM plan.